Through the Looking Glass – Spring Summer Wedding Window 2012

If you’ve been braving the recent torrential weather conditions here in London, then you may have seen the outstanding new window display at our Pop Up store at Regent Street.

From the mind of our new Visual Merchandiser James Shouli this is the most impressive display we’ve ever had. This blog tells the story behind its poetry inspired creation.



James found inspiration for his creation in the words of T.S Eliot’s ‘A Dedication to my Wife’, which he found described the notion of marriage perfectly. The words from the poem are displayed as though they are being beamed from an antique film projector. These calligraphic words, set against a backdrop of white boxes set the tone for the rest of the display. (You will find the poem in full at the bottom of the piece.)

James saw this image of a put upon wife from the early 20th Century, and it inspired him to create the bundle of boxes as a centre-piece to the display.

This is the kind of projector we were looking for for the display, finding one that wasn’t black was possibly our biggest challenge!

The above image is James’ original sketch for the display, it evolved over time to but the general theme stayed true to his original idea.

The mannequins have an ‘invitation’ in their hand, each one includes a proverb about marriage.


by T.S. Eliot

To whom I owe the leaping delight
That quickens my senses in our wakingtime
And the rhythm that governs the repose of our sleepingtime,
The breathing in unison

Of lovers whose bodies smell of each other
Who think the same thoughts without need of speech
And babble the same speech without need of meaning.

No peevish winter wind shall chill
No sullen tropic sun shall wither
The roses in the rose-garden which is ours and ours only

But this dedication is for others to read:
These are private words addressed to you in public.